• B2B Facebook Marketing

    Why B2B Facebook Marketing Works

    Apparently, there are still folk that consider Facebook Marketing rubbish for #B2B! Are you one of them? Are you an actual marketer who is punting this archaic view? Do you firmly believe that Facebook is only for B2C - the business to consumer marketing? Well, do I have news for … [Read More...]

  • Social Media Training for Arts Groups

    Getting On – Online: Free Social Media Training

    Happy using the internet, but not sure how it could help promote your arts or crafts group? Got a Facebook page but not enough ‘likes’? Thinking about Twitter but not sure what to tweet? Then these FREE training sessions from Voluntary Arts Scotland  and Fin Wycherleyare just what you … [Read More...]

  • Social media for artists and performers

    Social Media for Artists and Performers #2

    What's your policy on photos and videos being taken during performances? Back in the day, it used to be a blanket no-no. But today? The opportunities for social media marketing are too juicy to ignore.   Social Media: Good Cop Social media is changing what once were hard and fast … [Read More...]

Sep
30

Why B2B Facebook Marketing Works

B2B Facebook Marketing

Apparently, there are still folk that consider Facebook Marketing rubbish for #B2B! Are you one of them? Are you an actual marketer who is punting this archaic view? Do you firmly believe that Facebook is only for B2C - the business to consumer marketing? Well, do I have news for … [Read more...]

Sep
17

Getting On – Online: Free Social Media Training

Social Media Training for Arts Groups

Happy using the internet, but not sure how it could help promote your arts or crafts group? Got a Facebook page but not enough ‘likes’? Thinking about Twitter but not sure what to tweet? Then these FREE training sessions from Voluntary Arts Scotland  and Fin Wycherleyare just what you … [Read more...]

Jul
30

Social Media for Artists and Performers #2

Social media for artists and performers

What's your policy on photos and videos being taken during performances? Back in the day, it used to be a blanket no-no. But today? The opportunities for social media marketing are too juicy to ignore.   Social Media: Good Cop Social media is changing what once were hard and fast … [Read more...]

May
16

Twitter and Facebook Marketing Intensive

Twitter and Facebook Marketing

Twitter and Facebook Marketing training is the first step to start building your profile and business online. Are you aware that half of your business could be coming from outside your immediate contacts? Are you suspicious that while you've been reluctant to engage in social media marketing, … [Read more...]

Apr
29

Introducing the Social Media Marketing Intensive Coaching Programme

Abundance program

Exciting news! I'm going to be launching a new 10 week intensive ONLINE social media marketing coaching programme in Autumn to really get businesses to make the most of Twitter and Facebook. Too many businesses have started and stumbled at Facebook and Twitter marketing. Mostly, it's because … [Read more...]

Apr
25

How To Assess A Social Media Expert

Content-is-King-but

One major piece of advice today. If you're thinking about getting a social media expert to help you with your strategy or training, make sure they have a following themselves. What I mean by this is ... if the expert only has 150 followers on Twitter, 75 on Facebook and their engagement rates are … [Read more...]

Feb
07

Social Media Marketing Workshops & PR for Artists & Makers

Social media marketing workshops

Please pass this along to folks you think would benefit from this free training on social media marketing for both absolute beginners and those that have an online presence (Facebook, Blogging and Twitter) but need to grow. I will be conducting lively and interactive workshops on Beginners … [Read more...]

Jan
22

Free Aberdeen Social Media Marketing Workshop!

girl with paint on hands

Getting On – Online  A FREE social media marketing workshop for voluntary arts and craft groups Exciting news! The first of many social media marketing workshops will take place in Aberdeenshire on 26 January from 10am-4pm at the Acorn Centre, Inverurie.  A FREE lunch will be … [Read more...]

Nov
10

Business Success with Mari Smith & Anne McKevitt

Mari Smith #successcall

Today, I had the absolute pleasure of joining about 1000 avid online fans of Mari Smith, the doyenne of Facebook marketing with her very own fabulously fiesty business coach, Anne McKevitt (off the telly). The pitch? How to make sure your business and life have all the right fundamentals to … [Read more...]

Jul
03

Copywriting Rates: How Low Can You Go?

Copywriting excellence

Great copywriting drives sales. Of that, there is no doubt. It does this by using story-telling, word-imagery, psychology and emotional pulls to convince your clients to believe and trust both you, your company and your product. But ... The number one question I am always asked is: How much … [Read more...]