Content Community Commerce
What makes me sigh, in a 'bless them for they know not what they do' way is when business owners scoff at social media. "I set up a Twitter account three months ago AND a Facebook account AND I even dabbled in blogging. Load of rubbish, I tell ya". I see people like him in sports shops. … [Read more...]
A recurring theme that comes up in The Business of Blogging Workshops is how to get everyone engaged in the content-producing effort, ie blogging. For every one-person organisation struggling to get 2 or 3 fresh posts out per week, there are huge numbers of larger organisations with only 1 or … [Read more...]
This is the first in an exciting series of interviews with top business bloggers in the UK. I'm really chuffed to do this because it gives great business bloggers a chance to share their secrets as well as promote their blogs. Do you have any recommendations of who is getting it right? Send me … [Read more...]
How To Build A Great Blog in 156 Easy Steps (Lesson 2) As a professional blogger, I know, I know, it's hard to find great content. You can set up your RSS Google Reader to help with ideas. You can scour your colleagues material for inspiration. You can even sit staring at your blank screen … [Read more...]
A Crowdfunding Special Post - This post was first published on the Scottish Business Quarterly Magazine in October 2011 Scottish business starts ups are feeling the pinch in the credit-crunch years: forecasts are gloomy and financial spirits are low. But lo, what happens when the global … [Read more...]
As part of Social Media Week, I was parachuted in as part of the emergency crack, social media team helping third sector (charities and social enterprises) get tooled up with social media. The Social Media Surgery was one of 1000s of events that took place across Glasgow, Bogota, Beirut and … [Read more...]
If you want to fire your social media ghost writer, make sure you change the passwords. Mark Davidson, an internet sales and marketing professional with 56,000 followers, fired his Twitter ghost writer. The ghost, as it turned out, was part of a 4-strong team of social media writers hired to … [Read more...]
Blogging for business? It's an onerous task, but worth it in the end. The trick is to get the social media business strategy right. Otherwise, it all turns ad hoc ... and half cocked! So, without further ado, let's begin ... To Blog Or Not To Blog? That Is The Question Before … [Read more...]
Are you a third sector (charity or social) enterprise and feel you need to know more about this timorous wee beastie called social media? Are you massively over- or underwhelmed by all this chatter about SEO, PHP and QR Codes? Never mind Facebook, Twitter and Wordpress? Do you need to plot a … [Read more...]
Hybrid events are definitely the new black. Last week, Google Hangouts saved my life. Lounging on my bed, sipping hot chocolate, I was surrounded by 5 strangers staring at me then occasionally looking off into the middle distance. Yes, it was my first crazy experience of the new social … [Read more...]
It's all about the Content, baby. And that content doesn't make itself. There are 5 solid ways to build your business blog. 1. Do It Yourself: Yup, it's free to build a half-decent site and upload regular compelling content then syndicate it all over the globe. The only cost is time. 2. Attend … [Read More...]